Asics

Asics 360 protection. Produced by The Panics. Commissioned by 180 Amsterdam. The film follows a 360 degree transforming city which challenges a group of runners to overcome brutal weather conditions. In the process, we see the power of the ASICS fabric working its magic against the rain. Filmed at high-speed and seamlessly intercut with photo-realistic VFX, the film also explores the inner structure of the fabric technology.